Karat
Enterprise technical interviewing platform connecting companies with skilled engineers.
Introduction
It's something we see time and time again: fast-growing, technical businesses outpacing their own websites. Karat had grown from a startup to an industry leader in technical interviewing, but their digital presence no longer reflected their scale or ambition.
Client
Karat Inc.
Year
2024
Services
Technology
The Challenge
Karat's previous site had become cluttered, static and hard to manage, held back by a clunky backend, dated structure, and a visual style that no longer reflected their innovation. They needed a site that could keep up—one that felt bold and beautiful, showed off their global reach, and made space for the video-first storytelling that defines their work.
The Design
We introduced a vibrant visual language led by bold accent colors, shifting toward bright, editorial-style layouts with generous white space and high contrast. As a tech-forward brand at the forefront of hiring innovation, they needed a visual identity that matched their energy. We crafted dynamic page layouts that feel as sharp and professional as the engineers they help companies hire.
The Development
We restructured the entire platform to deliver something faster, sharper, and ready for growth. Navigation was reimagined from the ground up to create a clearer, more intuitive user journey. We built a modular content system that lets the team spin up new landing pages in minutes—no dev needed.
The Result
Karat's new site doesn't just look the part—it works hard behind the scenes too. It's a confident, global platform that's as ambitious and content-driven as they are. It captures their energy, reflects their technical edge, and gives their team the freedom to grow, adapt and publish at pace.
"The team delivered beyond our expectations. They truly understood our vision and translated it into a digital experience that resonates with our audience."
Leadership Team
Karat Inc.
Results
Increase in user engagement
Increase in active users
Increase in organic search
Key Features
Responsive Design
Perfectly optimized for all devices, from mobile to desktop, ensuring a seamless experience.
Fast Performance
Optimized for speed with lazy loading, code splitting, and efficient asset management.
SEO Optimized
Built with search engines in mind, featuring semantic markup and optimized meta tags.
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